Why Apple doesn’t do “Concept Products”
The difference between creating concept products to capture the market's imagination (i.e. imply that you are the market's thought leader), or actually creating a shipping product that spawns new markets and desires (i.e. become the actual market, new and sometimes the old as well, leader).
The difference between creating concept products to capture the market's imagination (i.e. imply that you are the market's thought leader), or actually creating a shipping product that spawns new markets and desires (i.e. become the actual market, new and sometimes the old as well, leader).
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